We are defined by what we decline.
Especially in those moments when it would be easy to say yes to the quick buck, the quick win or the quick applause, the heroic response would be to respectfully and consciously reject anything that reeks of meh.
To decline the projects that involve uninspiring, unchallenging, unrisky and unrewarding work, no matter how many of our ego and financial needs they fulfill, because deep down, we know they’re only going to lead to more of the same meh work.
When we make this choice, we allow the door of opportunity to swing open.