There’s a reason you’re not getting through to people.
Your members.
Your customers.
Your associates.
Your volunteers.
Your employees.
Your congregants.
Your constituency.
IN SHORT: The people you serve on a daily basis.
Have you been wondering why nothing you say seems to stick?
HERE’S ONE REASON: You’re not packaging your thoughts into messages.
That’s the secret to both listenability and retainability. And the first step is to identify the difference between thoughts and messages. Here’s a helpful comparison:
A thought is local; a message is global.
A thought is a noun; a message is a verb.
A thought is the grist; a message is the gist.
A thought is edible; a message is digestible.
A thought is limited; a message is universal.
A thought is internal; a message is outgoing.
Which one are you delivering to people?
A thought is inaccessible; a message is relatable.
A thought has a limited shelf life; a message lasts forever.
A thought is raw material; a message is a polished product.
A thought is heard by the ears; a message is heeded by the heart.
A thought raises an important point; a message injects an important point.
A thought is a function of cognition; a message is a function of packaging.
Which one are you delivering to people?
A thought is the intellectual activity; a message is the interactional activity.
A thought can be understood eventually; a message can be repeated instantly.
A thought is is an informal inspiration; a message is an official communication.
A thought is something you conjure; a message is something you communicate.
A thought comes from your feelings; a message taps into other people’s feelings.
Which one are you delivering to people?
A thought raises a wall between people; a message builds a bridge connecting people.
A thought is a product of mental activity; a message is a product of spiritual creativity.
A thought drowns in the clutter of cognition; a message thrives in the economy of words.
A thought it a thing you conceive of in the mind; a message is a communication you send via messenger.
Which one are you delivering to people?
REMEMBER: If nothing seems to get through to people, don’t blame them.
Start by looking in the mirror.
LET ME ASK YA THIS…
Are you puking thoughts at people or sharing messages with people?
LET ME SUGGEST THIS…
For the list called, “23 Ways to Turn Thoughts into Message,” send an email to me, and you win the list for free!
* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]
Never the same speech twice.
Always about approachability.
Watch The Nametag Guy in action here!
