1. Where’s the hole?
2. What’s missing here?
3. What topic has been ignored?
4. How can I disrupt industry standards?
5. How could I deliver unmatched value?
6. What could I rearrange to make my mark?
7. What’s the one area nobody has tackled yet?
8. What NEW category can my expertise create?
9. What do I know better than ANY of these chumps?
10. What’s the one thing nobody seems to EVER talk about?
11. How could I position myself to have ZERO competition? If you didn’t care about beating the competition, what would you do differently?
12. How can I change the rules so I can win at my own game?
13. What unclaimed piece of the pie is (clearly) waiting for me?
14. Where are the uncontested waters, and how can I swim there?
15. What niche market could I go after that’s presently being unserved?
16. What inherent uniqueness do I offer that’s the complete opposite of everybody else?
17. If I didn’t care about beating the competition, what would I do differently?
18. What counterintuitive approach could I take that flies in the face of these existing companies?