When I started wearing a nametag everyday, I wasn’t trying to make money – I was trying to make a point.
Friendly doesn’t cost anything – but it changes everything.
That was the stand. That was the movement I was starting. And to my delight, people proved me right. Thousands of then. All around the world. Two years later, I started my first company. Three years later, I published my first book. Five years later, I earned my first profit.
All from wearing a nametag.
Four thousand days, thirteen books and seven hundred speeches later, I still believe that friendly is the new professional. And yet, millions of people on a daily basis are working overtime to prove me wrong. They’re too focused on their own drama, their own company policies their own egos to see how easy it really is to be friendly.
Because they’re too busy being professional.
Professional is just a word for brands that seek sanitize the soul out of business. Professional is an excuse for delivering emotionless, forgettable non-service. Professional is an altar on which personal connection is sacrificed.
We can’t allow the feeling of formality keep us from communicating freely. We need to speak with soul. To talk like people talk. Love is the bell that is always ringing, and it’s time to be brave enough to hear it.
That’s worth noticing.
Please welcome to the family:
Friendly Costs Nothing, But Changes Everything:
The Profitability of Treating People Like People
If you don’t have a Kindle, here’s a downloadable version for free.
* * * * Scott Ginsberg That Guy with the Nametag Writing, Publishing, Performing, Consulting firstname.lastname@example.org