Recessions force us to decide if we’re a necessity.
That’s a painful conversation to have.
Nobody enjoys entertaining the prospect of irrelevancy.
But when the shit hits the economic fan, we owe it to ourselves – and to our enterprise – to honestly assess the value we provide. To courageously listen if the intersection of our personal obsession and the marketplace need is worth paying money for.
What sucks is, we might realize that our past prosperity was nothing more than riding a bicycle downhill under the assumption that our legs are strong.
And if that’s the case, we may be forced to change lanes or, worse yet, get off the road.
On the other hand, we might use the recession to renew our resourcefulness. To reignite our creativity. And to give our business a much needed kick in the pants.
Point being, we have a choice.
And as long as we’re honest with ourselves, it will be the right one.
LET ME ASK YA THIS… How has the economy changed the way you work?
LET ME SUGGEST THIS… For the list called, “33 Ways to Approach Unhappy Customers,” send an email to me, and you win the list for free!
* * * * Scott Ginsberg That Guy with the Nametag Writing, Publishing, Performing, Consulting email@example.com
But did you know that you could commission Scott to write custom content for your publication, newsletter or blog?
View a sample of Scott’s commissioned work with American Express.