In order to be UNFORGETTABLE, you must have your own philosophy. A lens. A paradigm. A system. A unique method or expertise unlike anyone else in your industry.
I call this a ‘School of Thought,’ and it all started when my best friend, mentor and former 10th grade English teacher, William Jenkins, once asked me an extremely powerful question:
If everybody did exactly what you said, what would the world look like?
When you find the answer to that question, you’ve got your philosophy. When you find your philosophy, you’ve got your uniqueness. And when you find your uniqueness, you become That Guy.
The Write Way
The best part about a School of Thought is: you already have one. Most people have certain philosophies and theories about business, but few people write them down.
Writing is the key to showcasing your expertise. It also enables customers to buy because you become their shoulder angel whenever they’re faced with a problem related to your expertise.
But before you start, you have to understand the big picture. By following these four steps, you can develop a School of Thought that will become a framework for all future writings:
STEP 1: Take some time one Saturday or Sunday, go to a quiet location and mentally prepare to organize your thoughts. Think of yourself as a famous philosopher who is writing his or her manifesto about business.
STEP 2: List several key areas of your business along with which rules, theories or philosophies you adhere to in order to become successful, unique and valuable. You never know, you may already be the next great business thinker!
STEP 3: Organize your material into catergories, themes, systems and processes. (You’ll be surprised at how easy this is when your ideas are already visual.) During this process, you’ll discover patterns, structures and new business ideas.
STEP 4: Start writing. Start publishing. Tell everyone.
I started this process after the first two years of my business. I developed something called ‘The Approachability Philosophy,’ which helps my clients understand exactly how I work, and how approachability works as well. To see a fully color visual map of this philosophy and to watch a video its origin, go to www.hellomynameisscott.com.
THE BEST PART: ultimately, having your own School of Thought helps you become a shoulder angel. You remember those little buggers from the cartoons, right? They’d always appear out of a poof of smoke whenever a character was faced with a difficult decision. The devil and the angel would sit atop the cartoon’s shoulder and try to persuade that individual to follow certain advice.
OK. That’s you. The angel. (Not the devil!) And when you have a School of Thought, when you are That Guy, you become the voice of reason, the voice of expertise, speaking into the ears of your customers.
After all, you know more about something, or are better at something that anyone else in the world! And when people have a problem, they need to automatically think of you, That Guy, whose School of Thought will help them solve their problem.
LET ME ASK YA THIS…
Think about one of your shoulder angels: what steps did that person take to earn that position?