“Our job is to buy other people’s mistakes and remarket them as opportunities.” –Mark Ginsberg, President, CWC Inventories.
The company a long and prestigious history in the closeout industry. Frank Ginsberg, a discount retail pioneer, founded the original business in 1973. He made it possible for manufacturers to rid themselves of problem inventories quietly, without fanfare and affect to their mainstay distribution channels. Now, nearly four decades later, Closeouts With Class remains a global leader.
I sat down with their team to build a Brandtag Strategic Planning Crusade. This case study will dissect their award-winning philosophy, culture and approach to human interaction:
“Closeouts were historically thought of as junk,” they said. “But everything we have is gorgeous. Even though we never fall in love with our own inventory.”
“Because we’re willing to share in almost every direction, we build a bridge to our competitors,” Jim said. “We keep them in business. And by treating them like partners, they become a power source. If it was just us, it would be hard to survive.”
Big thanks to my client, Closeouts With Class! Their Brandtag Identity Collages currently hang in their front hall, board room and show rooms.
Their mission is clearly more than a statement.
LET ME ASK YA THIS…
How classy is your service?
LET ME SUGGEST THIS…
To learn more about creating a Brandtag Strategic Planning Crusade for your organization, download the workflow at www.brandtag.org!
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That Guy with the Nametag
Writing, Publishing, Performing, Consulting
Now booking for 2012!
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