“Everyone should wear nametags, all the time, everywhere, forever.”
That’s my thesis, philosophy, dangerous idea and theory of the universe.
My name is Scott, and I’ve been wearing a nametag for past four thousand days.
And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen books in the process, I believe, with all my heart, that the societal implications of wearing nametags could change everything.
This is my manifesto:
7. The End of Hesitation
If everybody wears nametags, we lower the threat level.
People are skeptical and looking for a reason not to trust us. And in world driven by fear, anything we can do to verify ourselves immediately is always worthwhile.
But with nametags, we don’t have to start with a negative balance when meeting people. There’s no deficit position. With every nametag, we take another brick out of the wall. We just give ourselves away and watch the world relax. We’ve disqualified ourselves from people’s fear.
As an act of generosity, nametags relax already overloaded brains, pamper people’s memories and free up our heads to focus on what matters. Nametags change the interaction with homeless people, beggars and other marginalized members of society.
Now, people have an easy opening. A chance to engage. A reciprocal and instant connection that increases the chance of getting helped, donations and care. Everyone becomes someone who needs no introduction.
Nametags are the invitation for personalization. They’re the ultimate human shortcut.
If everybody wears nametags, no more mistrust, no more skepticism and no more terror alerts.
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You can read The Nametag Manifesto, in full, for free, right now, here.
LET ME ASK YA THIS…
What’s your manifesto?
LET ME SUGGEST THIS…
For the list called, “10 Ways to Help Your Customers Know You,” send an email to me, and you win the list for free!
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That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
Now booking for 2012!
Watch The Nametag Guy in action here!