In 1957, the New York Herald Tribune published an article that changed everything.
The headline said it all:
“Doing business without marketing is like winking in the dark.”
That sentence changed me forever.
Because no matter how smart you are, how valuable your product is, or how hard you work – if the people who matter can’t see you, you lose.
To compete in an attention economy, sticking yourself out there is the only option.
Please welcome to the family:
Winking In The Dark: The End of Anonymity As We Know It
If you don’t have a Kindle, here’s a Winking In The Dark for free.
* * * * Scott Ginsberg That Guy with the Nametag Writing, Publishing, Performing, Consulting firstname.lastname@example.org