Bragging about their organic ingredients, posturing about their benevolent charity efforts, yammering about their innovative technology, posturing about their third round of funding and raving about their company culture.
Good for them.
But if they’re so great, whey don’t they make their customers feel great?
Smart brands champion their causes through other people’s feats and bravery.
Undroppable is a campaign and documentary that features students who graduate against great odds. Poke gave these rock stars a media platform to share their stories, a chance to engage with the film as it was being produced and permission to change the conversation around education at all costs.
And by allowing their brand to become a witness to people’s lives and a stand for their greatness, the world stood up, took notice and took action.
Take that, Tarzan.
LET ME ASK YA THIS…
Did you hear that I’m working at POKE New York? We’re an innovation and design studio. We solve interesting problems through unconventional wisdom, relentless collaboration and outright invention. And I’m working in the creative strategy department.
LET ME SUGGEST THIS…
For a free copy of the list called, “11 Innovation Exercises to Give Your Product a More Social Life,” send an email to me, and you win the list for free!
Don’t give up,
@nametagscott // firstname.lastname@example.org // 314.374.3397