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6 Ways to Win the Battle for Enoughness

June 6, 2010 by Scott Ginsberg

“When will you have done enough to be happy with who you are?”

My mentor first asked me that question when I was twenty-three.

As I recall, I didn’t much care for it.

Probably because I wasn’t (yet) secure in my selfhood. I hadn’t (yet) won the battle for enoughness.

Now, seven self-actualized years later, I’m a bit closer. Not fully there, but closer.

Here are a few things I’ve learned:

1. Affirm your enoughness. Every morning during my Daily Appointment with Myself, I spend a few deep breaths affirming the following message: I am enough … I have enough … I do enough. It’s short. It’s simple. It’s powerful. It works. Try it out sometime. Even if you think it’s cheesy. Especially if you think it’s cheesy. Doesn’t mean it’s ineffective. How do you talk to yourself every day?

2. Cure the waves of whoami. This tsunami of self-doubt stems from a lack of confidence in your own abilities. Usually, it takes the form of a deflating comment that begins with, “Yeah, but who I am to…?” Cancel that thought from your mind. Begin writing the following sentence fifteen times a day: “I am the person who can do this … I am the person who can do this.” Whatever “this” is, you can do it. What would take for you to believe in yourself down to your toes?

3. Who you already are is enough to get what you want. It just takes a little convincing. Here’s another affirmation/breathing exercise I’ve been saying to myself daily for years: “I am richly supported … I trust my resources … I am equal to this challenge.”

Works like a charm. And it’s a nice reminder of what Walt Whitman once said: “You contain multitudes.” What’s more, when you realize you are already complete, there is a joyful playfulness to what you do. And that attracts people into your orbit who will gladly help you get what you want. What would change if you believed you had all that you needed?

4. Put yourself at the top of your own list. Bill Hybels writes, “We can’t be rivers of living water to others if an obstruction at the source is blocking the flow.” For example, sometimes I’ll ask my mentees to draw a blank target on a piece of paper.

Next, inside the bull’s-eye, I’ll ask them to write down the #1 person they’re trying to please in their lives. In the second circle, I’ll ask them to write down the next most important person. And so on. Until the bull’s-eye is filled. Then, when they’re done, I’ll conclude by asking, “Where are YOU on your own target?” More often than not, they’re not. Yikes.

Not that you have to be #1 on your own list all the time. But enough that you’re not neglecting the most important person in the world. How can you help others win their battle for enoughness if you haven’t even stepped onto the battlefield in your own life first?

5. Tell yourself you are worthy of this dream. Give yourself permission. Whatever your dream is, you are absolutely entitled to have it. Sure, you will have to work your ass off to get it. Sure, you will have to sacrifice things to get it. But it’s yours. More specifically, as Earl Nightingale used to say on his 1950’s radio show, “Our Changing World,” it’s yours for the asking. What dream are you afraid to voice?

6. Give this time to yourself. That’s the suggestion of my yoga instructor, Carol. “Don’t leap up off your mat right away,” she’ll announce at the end of class. “Take these final few minutes to let your body thank you. You deserve it.” And yet, at least half of the class doesn’t listen. Without a second thought, they dart out the back door quicker than you can say “Crackberry Addiction.”

I guess some people refuse to believe that they deserve to give time to themselves. The undertow of guilt is just too strong. However, as my friend Meg Bucaro says on The Guilt Free Mom Blog, “Motherhood has become a dangerous, competitive sport. And unfortunately, the deepest injuries come from moms comparing themselves to others and having unrealistic expectations for themselves and their kids.”

The reality is: This isn’t just about moms. This is about anyone who doesn’t believe they deserve success. Are you willing to give this time to yourself?

REMEMBER: You are enough, you have enough and you do enough.

Embrace those three truths, and you’re certain to win the battle.

LET ME ASK YA THIS…
When will you have done enough to be happy with who you are?

LET ME SUGGEST THIS…
For the list called, “23 Ways to Bring More of Yourself to Any Situation,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

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Filed Under: Volume 19: Best of Scott's Blog, Part 5

June 6, 2010 by Scott Ginsberg

Determination alone fails.

Just watch American Idol. Every one of those kids is determined to become the next international pop sensation.

Too bad their singing voices sound like donkey farts.

HERE’S THE REALITY: Progress is the product of attitude, focus, impatience, imperfection, avoidance and courageous action.

Whether you’re an entrepreneur, salesperson, organizational leader or simply a person who’s tired of sweating it out on the treadmill of life, here are eight ways to move forward:

1. Mind over mattress. Davinci said, “Rouse yourself from sleep because lying down will not bring thee fame.” Ginsberg said, “Lying down will not bring thee forward.” Either way, the suggestion is the same: Wake up earlier.

You’ll get more done. You’ll avoid having to rush. You’ll prevent the need to launch right into your daily tasks. And you’ll activate a sense of momentum that will set the rest of the day into productive motion.

One hour. That’s all I ask. Try it for a month and see how easy it is to move forward. What time did you get up today?

2. Real progress starts with self. You’re waking up earlier. Cool. The next step is to practice winning the private battle before going into the public arena. I’ve been practicing this (daily) since 2002. But I didn’t understand the psychology behind it until I read Principle-Centered Leadership by Steven Covey. He wrote:

“Early morning private victories give you a sense of conquering, overcoming and mastering – and this sense propels you to conquer more public challenges during the day. Starting a day with an early victory over self will lead to more victories.”

Beginning tomorrow, I challenge you to use your first waking hour profitably. After thirty days, you’ll build reserves of emotional stamina to be called on during the inevitable stress that accompanies moving forward. Are you willing to take charge of your own development?

3. Announce your intentions to yourself. Moving forward means architecting a vision, then aligning your daily actions with that vision. Even if you don’t have a plan. Even if you don’t know how to do what you want to do. If you use a compass instead of a map, it’s easier to pinpoint your general direction.

Sure beats killing yourself trying to figure out longitudinal coordinates. Remember: How is not your responsibility. Fall in love with why and how will make its appearance when it’s ready. Like Nietzsche said, “He who has a why to live can bear almost any how.” What are you forgetting to be intentional about?

4. Focus activates progress. Throughout your day, beware of the distraction of the next idea. Shiny object syndrome is executioner of execution and the preventer of progress. Marcus Aurelius addressed this issue a few thousand years ago in Meditations:

“Give not the strongest foothold to anything else. Nothing will sooner prevent your true spirit from flourishing or be more difficult to root out than the distraction of divided loyalty.”

Look: You don’t need more ideas. Pick a lane, crank up the Alpine and drop some lead on the gas. Remember: Moving forward means investing time in things that matter – not burning time trivially persisting on inconsequential wastes of energy. How much time are you wasting (not) focusing on your priorities?

5. Make progress by making peace with inadequacy. Here’s a trend that’s not going away: Finished is the new perfect. As such, progress is a form of accepting. For example:

Accept that you might fail.
Accept that you’re never really ready.
Accept that you don’t need to know how.
Accept that you don’t need a complete script to start shooting.

The sooner you recognize that you’re the only one waiting for you to get everything right, the sooner you can move forward. What is your bottomless need for perfection preventing you from achieving?

6. Listen smarter. The biggest secret to moving forward is closing your ears to people whose toxic noise is holding you back. Don’t listen to people who nastily try to induce insecurity in you. Don’t listen to people whose imagination can’t encompass what it is that you want to do.

Also, don’t listen to people who put a damper on your natural versatility. And don’t listen to people who did something once and think they know everything about it.

People like this undermine your execution. Instead, learn to listen to people whose opinions matter. Surround yourself with a trusted team of life-enhancing high grade people. Spend your time with individuals who are examples of the way you want to live.

Growing bigger ears, after all, means growing more mature ears. Are you listening to people who mindlessly judge you or compassionately honor your perspective?

7. Wage a war against inertia. In The Paradox of Choice, we learned that the desire to avoid regret induces people not to act at all. Barry Schwartz dubbed this principle inaction inertia. So, your challenge is simple: Reduce your number of choices.

If you want to move forward, stop killing yourself trying to pick the best of everything. Stop plaguing yourself with post-decision doubts. And stop exhausting yourself running ridiculous searches of every possibility. Choices cause stress, and stress stops you. According to Schwartz:

“The more choices you have, the longer it takes to commit; the longer it takes to commit, the more you regret and reevaluate every decision after the fact; and the more you regret and reevaluate, the less satisfaction you ultimately receive from the choices you make.”

Eventually, there comes a point of diminishing returns. Eventually, you need to stop choosing and start moving. Remember: When massive resistance is marshaled against you, you’ll never run out of reasons not to choose. Decide anyway. Even when it seems senseless to others. Are you a great chooser?

8. Leap and the net will appear. Lastly, it’s impossible to make progress if your ego is too invested in trying to define what progress looks like. Just start moving. Let your feet do the talking. Progress will define itself for you.

Otherwise you’ll prematurely commit to a false definition of advancement. That assumption functions as an arrogant clamp that closes you off to potential growth opportunities.

I’m reminded of Indiana Jones and The Last Crusade. In the final scene, we see that only when Indy has courage (and faith!) does the path appear before his feet. The cool part is, when he looks back, the path was there the whole time. He just wasn’t tuned into that frequency yet. Are you willing to close your eyes, extend your leg and breathe deeply into the next terrifying step?

BOTTOM LINE: Your hands are tired of being sat on.

If you (really) want to move forward…

Stop sleeping in.
Stop wondering how.
Stop listening to idiots.
Stop striving for perfection.
Stop watching American Idol.
Stop making so many choices.

If action is eloquence, progress is a standing ovation.

LET ME ASK YA THIS…
Why haven’t you moved forward yet?

LET ME SUGGEST THIS…
For the list called, “99 Questions Every Entrepreneur Should Ask,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

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Filed Under: Volume 19: Best of Scott's Blog, Part 5

June 6, 2010 by Scott Ginsberg

“A true Ninja uses his surroundings to survive.”

That’s basic Ninja code.

MY QUESTION IS: What are you using to help your business survive? What are you using to help your creativity survive? And what are you using to help your SELF survive?

I’m a Leverager. I like to use things. I like to kill two stones with one bird whenever possible. Today, I want to share a list of seventeen things that I’m currently using to help my business, my creativity and my SELF survive this horrible economy.

As you peruse this list, I challenge you to think about what tools YOU use, what tools you COULD be using, and what tools need a good sharpening in 2009.

1. Use baitless hooks. Edison did. Literally. No bait. He was so focused on the fishing process that he could care less if he reeled in a twenty pounder. This is the way creativity should be: Present. In the moment. Detached from outcomes. No expectations. After all, when you care the least, you do the best. When the stakes are lower, the results are higher.Are you too outcome-focused?

2. Use concrete illustrations. Not vague platitudes. Not old stories or sayings. And certainly not bullshite statistics you (1) just made up or (2) swiped from Wikipedia. You wanna persuade somebody? Try using experiences. Truths. Stuff that actually happened to you. Concreteness sells. How specific are YOUR examples?

3. Use cross-industrial processes. So what if you know nothing about their industry. Become an expert on certain processes and philosophies and practices that apply to anyone, anytime, anywhere. This doesn’t mean you need to be a jack-of-all-trades. But having a niche TOPIC vs. a nice MARKET will open up your client base to endless possibilities. What are you known for knowing?

4. Use every challenge. As an opportunity for growth. As a vehicle for realization. As a teachable encounter. As a mentoring moment. As a way to get to know yourself better. As a way to grow stronger, smarter, cooler, funnier and wiser. As a way to chip away at the stone inside of which lives a breathtaking sculpture that’s been there the whole time. What are you turning your problems into?

5. Use generative language. That means asking, not telling. That means throwing in a question here and there, and then shutting up. It’s all part of the “midwifing” process of communication, in which you enable people to give birth to their own understanding. Does your language have more periods than question marks?

6. Use informational follow-up. “Have you gotten a chance to check out my proposal?” “Has anything changed since we last spoke?” “Did you have any more questions from our discussion?” Blech. Terrible. No value. Next time try, “I used your company as an example in my blog post today! Check it out here…” Are you following up with value or vomit?

7. Use inner chaos. Channel it. Alchemize it. Use your creativity and passion and love and enthusiasm to transform inner wackiness into outer awesomeness. Meditation works. Yoga works. Writing works. Knitting works. Playing music works. What works for YOU?

8. Use judgment-free language. Attachment to words reduces the reality of something. And, when you use words, you label. When you label, you judge. When you judge, you react. When you react, you’re unconscious. And being unconscious is unhealthy. Are you “should-ing” all over people?

9. Use momentary accidents. What do chocolate chip cookies, Coca-Cola, herbal tea, waffle cones, maple syrup, penicillin, bars of soap, popsicles and paper towels have in common? All were famous inventions discovered by accident. Sweet. SO: Accident, schmaccident. It’s a lesson. An opportunity. A creative breakthrough waiting to happen. What is another use for this failure?

10. Use real language. “Real” meaning, “fifth-graders could understand it.” Sure, using big words and fancy verbiage might make you sound smart. But it also might make other people feel dumb. It also might complicate your message. And that’s no good. How many people have no idea what the hell you’re talking about?

11. Use rules mindfully. The Dali Lama once said, “Learn the rules so you know how to break them properly.” That’s good advice. Personally, I would also add in, “If you can’t Google the rule, it doesn’t exist.” How many rules did you break yesterday?

12. Use silence strategically. Especially in sales conversations. He who speaks next, loses. He who blinks next, loses. State your fee confidently and shut up. A properly placed pause is one of the most powerful tools in interpersonal communication. Are you shutting up enough?

13. Use strength quietly. Like Tony Dungee from the Indianapolis Colts. Like Rosa Parks from the Civil Rights Movement. Both wrote books called, “Quiet Strength.” Both know that a strong falcon hides its claws. Both know that powerful people don’t scream. Both know that the loudest one in the room is the weakest one in the room. Are you a falcon or a lion?

14. Use today’s opportunities. And if you seriously think there AREN’T any opportunities today, you haven’t been paying attention. They’re everywhere. Opportunity knocks all day, all the time, all over the neighborhood. Your challenge is to listen, answer, and then leverage them whenever they show up. How are you killing two stones with one bird?

15. Use visible reminders. Whiteboards. Post-It notes. Posters. Notes to yourself. Whatever works. Any new behavior you want to change, any new goal you seek to accomplish, make sure you can SEE the reminder. Daily. How are you punching yourself in the face?

16. Use your life. Usefulness IS worship. Don’t wait until you’re dead to leave a legacy; start today. Start now. Because if you LIVE your legacy every day, LEAVING a legacy will naturally happen. But only if you validate your existence on a daily basis. How are you using your life?

17. Use your words. To touch, to inspire, to challenge. To make people think, to make people pause, to make people wake up. Your language is one the most powerful tools in your leadership arsenal. Perfect it daily. What did you write today?

LET ME ASK YA THIS…
What tools are you using to survive 2009?

LET ME SUGGEST THIS…
For the list called, “12 Dangerous Doozies to Avoid in 2009,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

Filed Under: Volume 19: Best of Scott's Blog, Part 5

June 6, 2010 by Scott Ginsberg

Writing might be the single most important act anyone could practice.

For your business, for your brain, for your heart, for your soul, for your body and for your life. Writing is everything.

Now, I may be a little biased, as my occupation is a writer.

But that shouldn’t matter. Everyone should write. Everyone CAN write. Everyone must write.

Even if you’re not that good. Even if you never publish anything. Even if you don’t like what you produce. There are some things in life that are just too healthy and too important to avoid, like exercise and chocolate and sex.

Well, writing is one of those things. Writing is everything. So, I put together this list of the twenty-three elements inherent in ALL writing. Use this list as a guide to enhance your own writing practice. Even if you don’t consider yourself a writer.

1. Writing “rights” things. Because it clarifies. Because it releases. Because it is filled with the spirit of God. Because it’s fueled with love and passion and raw emotion. Once your thoughts and emotions and pains and dreams exit your head and find a home one the page, they become public in your mind. Even if nobody ever reads it, the therapeutic, cleansing nature of writing is one of the healthiest ways to “right” something. What do you need to let out?

2. Writing rewards practice. The more you write, the better you get. The better you get, the more you want to write. This cycle goes on forever. I call it “The Circle of Write.” The challenge is, only works if you practice it. That means every day. EVERY day. Have you written today?

3. Writing Advice: Finish. If starting is the hardest part, finishing is a close second. So, face the fact that it’s never going to perfect. It’s never even going to be “done.” You’ll always want to add and subtract and improve and edit. Learn to let that go. It is what it is. Eventually there comes a time when you have to throw up your arms and declare, “The hay is in the barn.” What have you finished lately?

4. Writing brings clarity. You don’t know what you know or believe or feel about anything until you’ve written about it yet. You also haven’t mastered anything until you’ve written about it yet. Writing is your baseline. Make it the first place you go. How are you using the page to clarify your thoughts?

5. Writing intensifies impact. Got a big speech coming up? Having an important discussion with your kids tonight? Write it first. Just sit down and puke out everything that’s on your mind. That doesn’t mean, “prepare a script.” You don’t even have to keep the document if you don’t want. It’s about the process. The catharsis.

And I promise you, this exercise ALONE will immediately double the impact of your message. Your thoughts – now clarified and strengthened – will be etched upon your consciousness forever. And when the time is right, IF you learn to trust your inner resources, all you have to do is tap that reservoir of Truth and let the words flow. Have you written about it first?

6. Writing is alchemy. Famed alchemist Jean Dubuis remarked, “Alchemy is the art of manipulating life, and consciousness in matter, to help it evolve, or to solve problems of inner disharmonies.” That’s what writing does for you. It gives you permission to swish and swirl your ideas on the page, allowing the self-organizing system of creativity to generate an antidote. What are you turning your problems into?

7. Writing is listening. To your mind. To your heart. To your Muse. To your inner voice. To your gut. To the voices in your head. Think of yourself as a journalist. A note-taker. A court stenographer. Getting down whatever is dictated to you, trusting that what gets written is what WANTED to be written. Whom (or what) are you listening to?

8. Writing is medicine. The health benefits of writing have been proven time and time again. Best-selling books on the subject like Writing Down the Bones, The Artist’s Way, If You Want to Write, Writing to Heal and The Writing Diet cite dozens of these studies, none of which I can remember or feel like looking up. The point is: Writing is the great healer. I know this from my own practice as well as the lives of my clients, colleagues and loved ones. Writing is healthy. Period. How are you using writing as therapy?

9. Writing is non-negotiable. It’s right up there with exercise and meditation on my list of “Things I MUST Do Every Day.” It’s a non-negotiable because it’s beyond habit, beyond discipline. It’s something you just do. Without thinking. Without contemplating. It just happens. You can’t (NOT) do it; people couldn’t pay you (NOT) to do it, and you can’t imagine living without it. What are your non-negotiables?

10. Writing is power. Over your emotions. Over your competitors. Over your demons. Over your past. The pen is mightier – and better, and stronger and more effective – than the sword. Swords are for losers. Writing is for winners. Powerful people write. Period. How are you using writing to put yourself in a greater position of power?

11. Writing is prayer. The word “prayer” comes from the Latin precari, which means, “to ask earnestly or beg.” That’s exactly what you’re doing when you sit down to write. You earnestly ask the page – and yourself and your Muse and your heart – to speak to you. Hell, you’re just there to take notes anyway. So, you just pray, listen and capture. That’s writing in a nutshell. Three steps. The challenge is finding your own unique ritual to invoke those power sources.

Personally, I recite the following incantation every morning before I write ANYTHING: “I am completely stopping … I embrace this moment … I expect nothing … I am richly supported … I trust my resources … I am equal to this challenge … I am ready to write…” If you’d like to learn more about this process, read Ten Zen Seconds by world-famous Creativity Coach, Eric Maisel. How are you transforming your writing practice into a spiritual practice?

12. Writing is rewriting. Always honor and capture your first rising thoughts. They contain truth and beauty and innocence and power. Still, rewriting is an essential component to your practice. I suggest waiting at least 24 hours before doing so. Here’s why: (1) you ALLOW your subconscious to go to work while you’re doing other tasks, digging up new ideas that were impossible to access initially, (2) you RETURN to your writing fresh, enabling you to see things you missed the first time around, (3) you’re READY to trim, distill and whittle down your work to the essence, removing extraneous words and ideas, and (4) you EXIST in a different state of mind than before, permitting new perspective to flourish. What did you (re)-write today?

13. Writing is self-communication. You can’t LEAD others unless you lead yourself first. You can’t LISTEN to others unless you listen to yourself first. You can’t TEACH others unless you teach yourself first. You get the point: Start with yourself. Ask yourself first. Consult your gut. Trust your own judgment before anyone else’s. Self-communication. That’s what writing is. Have you talked to yourself on paper today?

14. Writing is waiting. That’s why most writers are absurdly patient. Sometimes, when a KILLER idea for a new story or module or character comes to you, you’re not always ready to write about that thing yet. So, you capture the essence of your idea, save it and store it. And then you just wait. That’s it. And what kind of sucks is, you have NO idea when that particular idea will be ready for cultivation. All you can do is wait for it to speak to you, on its own terms. As a writer (excuse me, as a LISTENER) your job is write what wants to be written, when it wants to be written. Writing is waiting. How patient are you willing to be?

15. Writing requires intimacy. That’s what scares a lot of people away from it. Writing, as I define it in my workshops and with my coaching clients is: “Sitting down every day, slicing open a vein and bleeding your Truth all over the page.” I know. Kind of intimidating, huh? But that’s the reality. At least, that’s the reality of GOOD writing. The challenge is being able to confront your Truth. The challenge is courageously becoming very, VERY familiar with yourself. How well are you willing to know yourself?

16. Writing requires steps. In my program, Write into Wealth, I teach writers about the ENTIRE writing process. Content Generation, Content Management and Content Delivery. Here’s a quick summary: (1) SCANNING – Listening, Noticing, Foddering, Freezing; (2) PLUCKING – Extracting, Yoinking, Grabbing; (3) GROWING – Assumption Recasting, Dimensioning, Breeding, Puking, Bathtubbing, Synthesizing, Tourniquetting; (4) ROUNDING – Chronologizing, Simmering, Kneading, Metabolizing, Etching, Incubating, Reservoiring. Now, those words might mean NOTHING to you. In fact, most of those steps aren’t real words – I invented them for my own program. But, just so you know, that’s a sample of the different steps in my writing process. Have you chronicled the different steps in yours?

17. Writing teaches everyone. Even the smartest guy in the room will learn something about himself, about others and about the world, if he simply sits down and releases his first burning thoughts. Writing is the great teacher, and it’s inside each one of us, waiting for class to start. What are you allowing to mentor you?

18. Writing transforms pain. Into love. Into stories. Into awakenings. Into lessons. Into learnings. Into gold. Into light. Into that which is positive and beautiful and good. Writing, besides being a great teacher, is also a great Alchemist. Using your pain as the base metal, mixing that with the spirit of the divine, then coming out with something shiny and gorgeous. What are you turning your problems into?

19. Writing untangles threads. Especially when you learn how to make Puke Lists. Vomiting out every single thought in your head in a bullet-point list treats all ideas with deep democracy. It allows the inherent geometry of an idea set to unfold on its own without your intervention. The challenge is, you’re kind of like the magician caught in a straightjacket: If you freak out and let your emotions take over, you forget to breathe and are never able free yourself. On the other hand, if you relax into it, allowing the natural patterns to work out their own problems, the threads will untangle themselves. What do you have in your head that requires untangling?

LET ME ASK YA THIS…
What did you write today?

LET ME SUGGEST THIS…
For the list called, “9 Things Every Writer Needs to Do Every Day,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

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Bummer. Perhaps my monthly coaching program would help.

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Filed Under: Volume 19: Best of Scott's Blog, Part 5

June 6, 2010 by Scott Ginsberg

Ahhhhh…!

That’s the sound of a refreshing start to a new year.

Took a week off to relax so I could accomplish NOTHING. I feel great. Hope you do too.

Still, it’s great to be back .Just wanted to list a few announcements for some cool upcoming stuff:

1. Podcast. I did a fun, informative interview about creativity with Jim Kukral from Blend This Book. Jim’s a totally cool, smart dude. He’s got some great Internet marketing ideas for entrepreneurs and small biz folks.

2. PaisleyPlanet/PaisleyBlog. My dog finally got her website and blog up and running. I hounded her (no pun intended) for a long time, and although her busy schedule of sleeping, eating and wiggling was a bit interrupted, she finally came through.

3. Television. My friend David Siteman Garland of The Rise to the Top interviewed me for his latest episode, airing locally in St. Louis Sundays, Tuesdays and Thursdays at 11:00 AM CST on KDNL-ABC30. Also available online, video coming soon.

Also, here’s a few things to look for in 2009 from me…

*Stick Yourself Out There: My first hardcover book yet!
*Grow Bigger Ears: My first in a series of programs about listening.
*NametagTV Premium: My new subscription channel entrepreneurs who are serious about sticking themselves out there.

It’s gonna be a great year!

LET ME ASK YA THIS…
What three things will you do differently this year?

LET ME SUGGEST THIS…
For the list called, “37 Things NOT to Do This Year,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Never the same speech twice.
Always about sticking yourself out there.

Watch The Nametag Guy in action here!

Filed Under: Volume 19: Best of Scott's Blog, Part 5

June 6, 2010 by Scott Ginsberg

In ONE word: Relax.
In TWO words: Be prepared.
In THREE words: Ask better questions.
It FOUR words: Any time, any place.
In FIVE words: Incorporate passion into the conversation.
In SIX words: Develop and maintain mutually valuable relationships.
In SEVEN words: Articulate what you do quickly and memorably.
In EIGHT words: Listen, listen, listen, listen, listen, listen, listen, listen.
In NINE words: Encourage people to approach you by being The Observed.
In TEN words: Right place in right time means being in many places.

LET ME ASK YA THIS…
How would you rewrite this networking lesson for your business?

LET ME SUGGEST THIS…
For the list called, “27 Ways to OUT the Competitors,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Never the same speech twice.
Always about sticking yourself out there.

Hire The Nametag Guy here!

Filed Under: Volume 19: Best of Scott's Blog, Part 5

June 6, 2010 by Scott Ginsberg

Past Posts
ATTRIBUTE #1: Have conversations that change people.
ATTRIBUTE #2: Meet people where they are.

Today’s Post
ATTRIBUTE #3: Vortex people in.

My high school English teacher, mentor and close friend, William Jenkins, is the consummate example of this attribute.

He’s the kind of guy whose presence you value SO much, that when you’re with him, simply “absorbing who he is” is enough.

Whether you’ve taken his class at Parkway North, attended his church in Troy, MO; read any of his gazillion books or enjoyed his conversation, one thing’s for sure: You’re there to listen. You’re there to take notes. You’re there to observe Bill being Bill.

As his students like to call it, “We’ve enrolled in The Jenkins Experience.” Priceless.

Here are three ways you can start LIVING this attribute today:

1. Ask character questions. Honestly assess: “Are you spending time increasing your talent or increasing your character?” “Have you made it a practice to take full responsibility for your character?” and “What are you biggest character flaws?”

2. Don’t take yourself too seriously. Sure, you can take your work and your life and your health and your family seriously. But not yourself. Try a little self-deprecating humor once in a while. It grounds you and puts others at ease.

3. Find the common denominator. Make a list called, “10 People Whose Radius I Want To Sit In.” Next, for each person, write down his or her three leading attributes. Then, boil down your list down the Top Five Attributes. Finally, write each of those words on a sticky note and look at them every day for a year.

LET ME ASK YA THIS
Who wants to sit in your radius?

LET ME SUGGEST THIS…
For the list called, “7 Ways to Out ATTRACT Your Competition,” send an email to me, and I’ll send you the list for free!

All Posts In This Series
ATTRIBUTE #1: Have conversations that change people.
ATTRIBUTE #2: Meet people where they are.
ATTRIBUTE #3: Vortex people in.
ATTRIBUTE #4: Share the spotlight.
ATTRIBUTE #5: Respond to what IS.

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Never the same speech twice.
Always about sticking yourself out there.

Watch The Nametag Guy in action here!

Filed Under: Volume 19: Best of Scott's Blog, Part 5

June 6, 2010 by Scott Ginsberg

FACT: If you’re a writer and you’re using Oprah as an example of “effective personal branding,” you’re not a very creative writer.

Nobody can relate to Oprah.

In the history of the world, nobody ever has, nor ever will, be able to relate to Oprah.

I don’t care how “regular” she claims to be on her show. She simply has too much money, too much power and too many fans to be relatable to ordinary people like you and me.

I don’t care what her Wikipedia entry says. Oprah is not of this Earth. She is a cyborg from planet Zoltar, and she does not live in a world of reality. Therefore, your readers will not learn ANYTHING about personal branding from her.

Please excuse the rant. I have nothing personal against Oprah. I mean, I don’t watch her show or read her magazine, but I DO recognize and respect her stratospheric level of success as an entrepreneur.

But this isn’t about Oprah. I could just as easily have used Tiger Woods, Donald Trump, Lance Armstrong or Richard Branson as “examples of poor examples.”

This is about lazy writers who lack the originality to use unique, relatable and real-world material…

If you want to establish a unique voice as a writer, you need to pull material FROM, and cite examples USING multiple, eclectic and personal sources.

If you practice this approach regularly, the following six things will happen:

1. You’ll make your material and your voice more UNIQUELY YOURS. Fine. There’s nothing new under the sun. As a writer, you get that. The question then becomes: How can you give people new EYES instead of new landscapes?

Your goal is to provide your readers with a new lens, a new philosophy and a new approach to an old idea. Same skeleton, different skin.

TRY THIS: Writing a book about branding? Don’t cite Coca-Cola, Martha Stewart and Apple as an example. Instant Tune Out. Every writer has done that; every reader knows they’re among the best in the world.

Instead, use the eccentric owner of your local dry cleaners that everyone in your neighborhood LOVES. It would be more interesting, more inspiring and more believable.

2. You’ll make your material and your voice more RELEVANT. My mentor and Hall of Fame Speaker Jeffrey Gitomer said, “Your audience needs to think to themselves: I believe it, I can do it and I’d like to try it.”

That’s relevancy. That’s hitting home with your readers. The challenge is not alienating your audience by using impersonal, impossible and impractical examples.

TRY THIS: Writing a blog post about compassion? Don’t use Buddha or Jesus or The Dali Lama as your model. Instant Amateurism. Every writer has done that; every reader knows they’re the consummate examples in history.

Instead, quote the twenty-year veteran Special Ed teacher at your kid’s high school. It would be more digestible, more relatable and more human.

3. You’ll make your material and your voice more PERSUASIVE. Interpersonally, people stop listening to each other for many reasons. One of them is when the listener’s brain tells them, “Oh, you’ve heard this before.”

So, because writing is a form of conversation – or at least, it SHOULD be – the same rule applies. You need to keep readers guessing. Break their patterns. Violate their expectations. And you need to do this regularly, as the human attention span is about six seconds. (Which translates into about FOUR lines of written words.)

Therefore, when your examples, quotations and stories depict experiences and individuals that nobody saw coming, you capture their attention and interest, which makes you more persuasive. In the words of famed author Elmore Leonard, “If you want to be a good writer, leave out the parts people skip.”

TRY THIS: Writing about famous pearls of wisdom? Don’t quote Shakespeare, Rumi or Emerson. Instant Unoriginality. Every writer has done that; every reader knows they were the smartest people who ever lived.

Instead, use your mentor, your childhood baseball coach or, God forbid, quote YOURSELF! That sounds more personable, more valuable more brandable.

4. You’ll make your material and your voice more MEMORABLE. I read about five books a week. Naturally, I notice many writing patterns. And if I have to read the SAME damn Einstein quotation, the SAME simplistic car motor metaphor for leadership or that SAME stupid story about those two Zen monks on a bridge, I swear to God I’m going rip out that page of the book and use it to paper cut my cornea.

Examples like these are unoriginal, uncreative, and uninspiring. Either get a new story, or get ghostwriter.

TRY THIS: Writing about inspiration? Don’t tell the story about where you were when 9-11 happened. Instant Eye Roller. Every writer has done that and every reader is tired of reliving that horrid event.

Instead, tell a story about one of your Grandpa’s classic one-liners. Or that time your dog peed on the cat. Or an unforgettable childhood moment with your kindergarten teacher that continues to inspire you forty years later. That sounds more remarkable, repeatable and humorous.

5. You’ll make your material and your voice more WIDELY-APPEALING. In his book, The Invaluable Leader, my friend Dale Furtwengler suggests, “Gain an eclectic education. Expose your mind to things outside your normal areas of interest or discipline so you can connect with your readers quicker.”

Your challenge is to infuse your writing with the ideas you’ve learned through your eclectic education.

TRY THIS: Writing about marketing? Don’t regurgitate that same story about Budweiser or McDonald’s or Nordstrom’s. Instant Channel Changer. Every writer has done that and every reader has heard enough about those companies.

Instead, share marketing lessons you learned from attending church, running in a marathon or knitting a sweater. That sounds more engaging, interesting and appealing.

6. You’ll make your material and your voice more CREATIVE. Creativity is about making connections between unexpected or seemingly unrelated things. So, if your “hot” new ebook on management does nothing but york a bunch of Tom Peters and Peter Drucker quotations all over the page, I’m sorry, but, you are not a very creative writer.

For example, in my books and articles about growing bigger ears (listening), I often share quotations from my yoga instructor about non-anticipation.

In my video modules about approachability, I’ll incorporate ideas I learned from my hypnotherapist about relaxation.

And when I give workshops about the writing process, I always play unexpected songs by my heroes, Chris Whitley and Mark Sandman, two obscure (and deceased) artists.

TRY THIS: Writing a module about spousal communication? Don’t bore your readers with that obligatory “love is patient, love is kind” verse from 1 Corinthians. Instant snoozer. Every writer has done that and every reader who’s ever attended a wedding probably has that scripture memorized.

Instead, quote a memorable episode from Everybody Loves Raymond. That sounds more relatable, humorous and unexpected.

REMEMBER: The more specific, personal and unexpected your examples are; the more uniquely yours, relevant, persuasive, memorable, widely appealing and creative your writing will become.

In closing, I challenge you to meditate on the words of Kurt Vonnegut: “If you want to be a great writer, be a great date for your reader.”

LET ME ASK YA THIS…
Why are you still using Oprah as an example in your writing?

LET ME SUGGEST THIS…
For the list called, “9 Ways to Out Write the Competition,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Ready to perfect your writing voice?

Cool! Perhaps my monthly coaching program would help.

Rent Scott’s Brain today!


Filed Under: Volume 19: Best of Scott's Blog, Part 5

June 6, 2010 by Scott Ginsberg

If you want to learn a LOT about someone quickly, just ask that person to take you through her daily routine.

Nothing is more revealing.

GREAT EXAMPLE: During a recent coaching call, my client explained that her biggest challenge as an entrepreneur was translating her overflowing passion, energy and ideas into tangible things.

In short: Taking Action.

“Heidi, can you take me through a typical day for you?” I asked.

“Uh, I don’t really have one,” she said.

Well, there’s your first problem, I thought.

“I mean, I DO get up early so I can exercise and meditate before work,” she said.

“Fantastic. What else?”

“Well, after work I usually have dinner with my friends, then relax and do some reading before going to bed.”

“Cool. OK, now, tell me more about what you do in between those two things.”

“I don’t know … uh, I only have a few clients, and I work with them sort of whenever they need me. But most of the time I just play around on the Internet all day.”

Oh.

I’m not going to finish that story, as you can imagine what I said to her next. You can also imagine what I wanted to say to her next, which I didn’t.

Instead, let’s extract the key lesson from this example…

How you spend your day – literally, hour by hour – will determine how much money you make, how happy you are, how healthy you are and how successful you become.

I’d always believed in this philosophy, ever since starting my company in 2002. But it was cemented into my head when I started reading John Maxwell, namely Today Matters and Make Today Count. To quote from the latter:

“The secret of your success is determined by your daily agenda. What you become is a result of what yo do today.”

That’s why I’m constantly shocked when my fellow writers and entrepreneurs – ESPECIALLY the ones who work from home – don’t have an immediate answer to the question, “What’s your daily routine?”

See, when you don’t have a REAL job, you almost have to force yourself to create a typical day. Otherwise you’ll go bat shite. Otherwise you’ll accomplish NOTHING. Otherwise your time will manage YOU.

Now, that’s not to say you should regiment and choreograph your every waking hour. The challenge is designing a typical day FOR YOU, which enforces (some) structure and predictability, while still leaving room for spontaneity and playfulness.

Let’s examine five “Daily Doses” that you can customize to best fit your personal and professional style. Each of these examples is a practice I’ve been incorporating into my daily routine for years, so I share them with you for one simple reason: THEY WORK.

1. Assess your daily needs. If you plan to implement a daily routine, make sure it revolves around your values, priorities and goals. Not around what all your colleagues are doing. Not around what some ten-year old book on Time Management told you to do. Around YOU. Take some time this week to list your answers to the following questions:

o When is your peak creative time?
o What motivates you to take action?
o What are your personal non-negotiables?
o What are your professional non-negotiables?
o What do you have to do a little of every day to get to your goal?
o If you only had two hours to work each day, what would you do?
o What is the maximum number of hours you can work in one day before you go crazy and your family is ready to kill you?
o What is the minimum number of hours you can work in one day that will (still) allow you to earn enough money to eat food that doesn’t begin with Mc?

THE DAILY DOSE: Not only are you the most important person in the world, you’re also the ONLY person in the world who values your time. How are you rededicating yourself to personal excellence daily?

2. Begin with practice. How much energy are you putting into your basic training? How long did you practice yesterday? Answer: Not enough. Practice isn’t something you just do for twenty minutes a day. Practice is EVERYTHING. It’s a noun, a verb and an adjective. It’s about the process, not the product. It’s about the journey, not the destination. It’s about deepening and enhancing, not achieving and bettering. So, regardless of when your prime creative time is, always start your day practicing. For example:

o If you’re a writer, honor those first waking thoughts. Get them down in your journal without judgment or evaluation.
o If you’re a consultant, start your day by preparing yourself to listen. Wake your ears up so they’re ready to receive your clients.
o If you’re a musician, buy a decent alarm clock that lets you wake up to a playlist on your own Ipod. Let the music penetrate your soul right away.

THE DAILY DOSE: Practice doesn’t make perfect; it makes PROFIT. What are you practicing?

3. Get a hangout. The smartest thing I ever did in my first two years as a home-based entrepreneur (by which I mean “my PARENT’S home”), was force myself to be at the coffee shop every morning at 7:00. This routine made me get dressed, helped me feel like I had somewhere to go, and enabled me to (slowly) build a foundation of discipline. I call this practice “The Hangout Factor.” And if you’re the kind of person who can only sit in your living room in your pajamas for so long, here are six steps to incorporate this element into your daily routine:

o Identify. Where do businesspeople “meet for coffee” in your neighborhood? Go there. Be seen there.

o Plan. What’s your best hangout time? Could be morning, could be lunchtime or could be afternoon. Take your pick.

o Attitude. What do your hangout behaviors broadcast about your attitude? Don’t telegraph neediness. Don’t be a shameless self-promoter. Just be cool.

o Availability. How many relationship opportunities are you missing by wearing headphones? Be busy, but be approachable. You never know.

o Preparation. Are you ready to pitch at a moment’s notice? Have networking tools ready to go at your hangout.

o Regularity. How many people know where you always hang out? Become known for hanging out there. Be easy to find there.

THE DAILY DOSE: Your daily routine needs to involve activities that increase visibility, foster social interaction and reinforce discipline and accountability. What’s your hangout?

4. Meet up. Because you don’t have any coworkers, you almost have to go out of your way to have face-to-face contact with others. That’s why the Hangout Factor is so cool. And beyond that, lunches, networking events, coffee meetings and mastermind groups are also perfect venues to satisfy your craving for human interaction. What’s more, knowing that you’re going to meet your friend and fellow entrepreneur, Stacy, every Monday at 10:00 AM at Starbucks, for example, is an excellent measure of accountability. Just remember these two caveats:

o Set healthy boundaries. As a recovering lunch whore, I’ve learned firsthand the danger of saying yes to every random invite. You must train yourself to become welcoming, but choosey. Before accepting, always ask yourself: Is this an opportunity, or an opportunity to be used? If it starts to become a problem, you could always charge a fee for your brain. That’s what I do.

o Activity isn’t results. Too many entrepreneurs trap themselves an unproductive routine of pointless meetings and lunches that do nothing but enable procrastination. So, before accepting, always ask yourself: Is what I’m doing right now consistent with my #1 goal?

THE DAILY DOSE: Don’t eat lunch at the desk in your living room. Seek out people who share your self-employed pain and meet with them regularly. Just not too much. Who are you scheduled to meet for lunch this week?

5. Mix structure with spontaneity. Routine is healthy. Routine prevents insanity. Routine curtails procrastination. On the other hand: Spontaneity is necessary. Spontaneity sparks creativity. Spontaneity releases stress. Your challenge is to discover a healthy dose of both elements, aligning them with your values, priorities and passions. For a daily routine that keeps you on point with your goals, yet doesn’t inhibit your inner child from playing joyfully, consider these two practices:

o Ritualize your routine. Rituals are centering practices that tell your unconscious to get to work. They also heighten the feeling of importance in your work. So, let’s say that every morning, your practice begins when you sit down at your desk at 6:45 to write. Cool. Before plunging into the page, consider taking five minutes for a few breathing exercises, a short incantation or invoking of The Muse.

o Take Mini-Vacations. At random points during the day, take anywhere from fifteen minutes to two hours to just play. No work. No nothing. Play your guitar, read a non-business book, walk your dog or meditate. Then, return with strength and freshness. #1 Best Lesson I Learned in 2008.

THE DAILY DOSE: Balance is bunk. Alignment is awesome. What kind of structure can you place around yourself to make sure you remember to do that consistently?

OK, fellow Spare Room Tycoons, let’s recap…

1. Assess your daily needs. How are you rededicating yourself to personal excellence daily?
2. Begin with practice. What are you practicing?
3. Get a hangout. Where can people usually find you?
4. Meet up. Who are you scheduled to meet for lunch this week?
5. Mix structure with spontaneity. What kind of structure can you place around yourself to make sure you remember to do that consistently?

REMEMBER: How you spend your day – literally, hour by hour – will determine how much money you make, how happy you are, how healthy you are and how successful you become.

So, stop playing on YouTube and go DO something!

LET ME ASK YA THIS…
How could you structure your day so you become unstoppable?

LET ME SUGGEST THIS…
For the list called, “66 Questions to Prevent Your Time from Managing YOU,,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Just starting your company?

Tune in to The Entrepreneur Channel on NametagTV.com!

Watch video lessons on growing in 2009!

Filed Under: Volume 19: Best of Scott's Blog, Part 5

June 6, 2010 by Scott Ginsberg

What did you used to build as a kid?

Lego houses? Popsicle stick sculptures? Bunk-bed spaceships?

In my family, we built forts. Give us a few blankets, a couple of chairs and an afternoon to kill, and my brother and I were SET.

Structurally, they didn’t always work out the way we planned.

Apparently stacking seven bar stools upside down on top of a porcelain elephant lacked the architectural integrity to withstand the force of two young boys hopped up on juice boxes and Pixie Sticks.

OK, so, we weren’t exactly engineers. But we had fun. Building forts was creative, adventurous and educational – even sometimes a little dangerous.

Of course, that was a long time ago. Now my brother and I are all grown up. Well, at least one of us is.

Anyway, it recently occurred to me that our desire to build is something we unintentionally forfeit as adulthood slowly suffocates our childlike creativity.

And so the challenge for growing entrepreneurs and businesspeople revolves around a simple, yet powerful question…

What are YOU building?

Hang on there, Speedy. Read that question again. Allow it to profoundly penetrate you.

What are YOU building?

When I conduct workshops for some of my smaller-sized clients, it’s fascinating to go around the room and ask this question to each person.

For example, last year during a training session with a group of State Farm recruiters, one audience member replied with, “I’m building an empire!”

Wow.

How cool would it be to have a salesperson with that kind of attitude working for YOU?
How cool would it be to have that kind of attitude yourself?

SO, HERE’S THE CHALLENGE: Take some time this month to start thinking about how you might answer the crucial question, “What are you building?”

To get you started, here’s a list of thirteen entrepreneurial elements that I’ve personally built into my own businesses as a writer, speaker and coach. I encourage you to use these examples simply as template for your professional life, hoping that perhaps your childlike sense of adventure and creativity will sparked once again:

1. Build a following. Don’t sell a product – start a movement. Don’t make money – make history. Find your fans. Deliver value regularly. Thank them often. Sell to them occasionally. But only do this if you have inexhaustible passion. Only do this if you’re willing to stick yourself out there, every day, for a few years, before anything big happens. How many fans do you have? How are you (regularly) staying in front of them with a value message?

2. Build business organically. That means blogging. That means Tweeting. That means individual tethering, one fan and one conversation at a time. That means letting go of your ego’s need to “launch big” and just sort of show up on people’s radars. What’s your Weekly Internetworking Plan? How could you come out of nowhere?

3. Build in fun. Wait. Is there a point to doing ANYTHING unless it’s fun? No way man. Gotta play. Gotta smile. Gotta romp. Fun is fundamental. Fun is required. If you’re not having any fun, neither are your customers. And if your customers aren’t having any fun, they can easily Google some other guy who will make that happen. Are you someone that would be fun to be around in a tense situation? Does conflict dissolve around you?

4. Build intellectual capital. Mold your melon. Exploit your brain. Stop watching Law & Order and read a book for god’s sake! Then, write. You will learn more. Then, teach, you will learn even more. Intellectual capital is an asset, just like money and buildings. How much brain equity do you have? How much time did you spend exercising your mind yesterday?

5. Build it BIG. Bigger is beautifuller. You don’t have to spend a lot of money or hire a lot of people. BIG is state of mind, not a size. BIG is a way of life, not a description. Plus, small becomes big. Small prepares big. So, dream only big and you’ll become only big. Have you affirmed your bigness? Have you defined what “bigness” means to you?

6. Build new learnings. By creating an environment where learning stressed. By doubling the learning in every experience through reflection. By preserving your learning through writing. By practicing your learning through daily actions. Remember, learning leads to earning. What did you learn last month? Where did you record that wisdom? And how many people have you taught those lessons to yet?

7. Build permission assets. Because customers are in charge, not you. Because customers are working extra hard to ignore your marketing. Because customers are controlling how much attention they (choose) to give to you. Whatever business you think you’re in, you’re not in. Face it: You’re in the name accumulation business. How many subscribers do you have? How many people are anticipating your marketing?

8. Build personal mastery. Tiger Woods, The Beatles and Tony Robbins – what do they all have in common? 10,000 hours. That’s how much they practiced before they could rightly call themselves Masters. That’s the magic number, according to Outliers, Malcom’s latest book on the indicators of success. Now, if you do the math, that number adds up to about ten years. Ten years of practicing. Ten years of working your ass off. Ten years of getting up early. Ten years of impossible patience. Yikes. Hope you’re ready. Do you start each day practicing? How many hours will you practice today?

9. Build possibility tracks. It’s all about leverage. Killing two stones with one bird, whenever and wherever you can. All you have to do is ask yourself the following question, every day: “Now that I have this, what else does this make possible?” Potential is colossal. Recognize it. Embrace it. Exploit it. What else could this become? What type of business COULD you be in?

10. Build professional equity. No, not all that corporate/financial/real estate mumbo jumbo. I mean brand equity, as a function of your marketing efforts. Creative equity, as a function of your brain. Content equity, as a function of your body of work. Relationship equity, as a function of your personal and professional network. Reputation equity, as a function of what The Google says about you. How many different types of equity do you have? What new categories will you add this year?

11. Build profitable relationships. Profit meaning money. Profit meaning learning. Profit meaning attention. Profit meaning access. Profit meaning visibility. Profit meaning awareness. Profit meaning memorability. That’s how powerful relationships are. SO: The more friends you have, the more people you know – and the more people who know YOU – the more profit will soar. How are you using your listening skills to begin relationships? What’s your system for keeping your relationships alive? Where can you make the greatest contribution in those relationships?

12. Build your altar. This word comes from the Latin adolere. Which means, “To ritually burn.” Wow. Ever thought about your business in that way? I hope so. Because when it comes to building something, starting movement and creating some REAL change in the world, fire is the secret. Passion is the answer. So, let yourself burn. Smolder some gravel. Nurture internal fires. How’s your online altar? What have you set on fire today? And how many people have you invited to hold your hand to trot on hot coals together?

13. Build your boundaries. If you don’t set them, other people will set them for you. And then they will violate them. And then they will tell their friends to do the same. And it will be YOUR fault. Remember: Boundaries are saviors. Boundaries bring order. Boundaries create freedom. Who is currently violating your boundaries? How good are you at saying no? And what would it cost you NOT to stand up for your boundaries right now?

One question. Four words. Infinite possibilities.

LET ME ASK YA THIS…
What are you building?

LET ME SUGGEST THIS…
For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

Filed Under: Volume 19: Best of Scott's Blog, Part 5

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