Can You Afford Not To Care?

Some businesspeople are afraid to act like people.
Especially owners who are often terminally certain, unwilling to admit wrongdoing and allergic to apology. And because they’ve been around for thirty years, they never listen to anybody because the company has enough customers where they can afford not to care.
Why personally respond to negative online reviews in a manner that blows people away and creates new customers for life? Why use social media as a listening platform, view complaints as gifts and turn feedback into inspiration? And why admit you’ve outgrown some of your beliefs, upgrade your attitude and rebuild your understanding of yourself?
I’ll tell you why.
Because that would mean changing, and changing means admitting you were wrong.
If we plan to move forward as human beings, we can’t be afraid to be human beings. That means being wrong, imperfect, vulnerable and real. Not authentic or transparent or whatever other bullshit corporate buzzword rules the day.
Human. People. Our native posture. The one that got us into business in the first place.