Too much company advertising, too little customer interest and too powerful computer technology have rendered the excessive marketing habits of the past obsolete and wasteful, tolerated at best and loathed at worst.
It’s not about shouting over the clutter, it’s about carving it up, cutting through it and connecting with people on the other side with ideas that are small, simple, smart and social.
The simplest idea is the drop of iodine that purifies all the water.
Tegu wanted to make a difference in the lives and economy of the people of Honduras, where two thirds of the population lives below the poverty line. Inspired by that vision, they invented magnetic wooden building blocks that inspire creative and curiosity.
When they came to Poke for help, we collaborated with their team to launch an interactive digital playground where people could tangibly experience Tegu’s magnetic wooden blocks from their living room.
And within a month, the economic value of total engagement was love at first click.
Turns out, practicality was the best promotion. Outright invention is the future of marketing. Instead of creating an advertisement, we created a useful thing that advertises. By making the product inherently social, customers can’t tell where the product ends and experience begins.
LET ME ASK YA THIS…
Did you hear that I’m working at POKE New York? We’re an innovation and design studio. We solve interesting problems through unconventional wisdom, relentless collaboration and outright invention. And I’m working in the creative strategy department.
LET ME SUGGEST THIS…
For a free copy of the list called, “11 Innovation Exercises to Give Your Product a More Social Life,” send an email to me, and you win the list for free!
Don’t give up,
@nametagscott // [email protected] // 314.374.3397
