1. Be careful of being too anxious to prove your value.
2. Be willing to walk away from every sale.
3. Be worth the price of admission.
4. Become like the companies and people you admire.
5. Brand your honesty.
6. Build an asset so attractive that buyers will come looking for it.
7. Build things worth noticing.
8. Clearly define what you are a steward of.
9. Create a product people can easily become obsessed with.
10. Develop a system for dealing with customer complaints.
11. Discover whether or not this is your own thinking.
12. Do something you would do for NOTHING.
13. Don’t do stuff that doesn’t need to be done by anyone.
14. Don’t tune out the moment you realize it doesn’t apply to you.
15. Enable customers to purchase your experience.
16. Figure out what is SO YOU, then do that. (Thank you, Greg Cordell!)
17. Figure out who has your money in their pockets; then find a way to get it into your pockets.
18. Find a job that people couldn’t pay you NOT to do.
19. First, increase your character. THEN your talent.
20. Hang with people whose thinking sparks your own.
21. Help people recall their high performance patterns.
22. Help your customers build their businesses.
23. Help your customers do your marketing for you.
24. Identify the types of situations that bring out the best in you. Revisit them regularly.
25. If you want to be a great writer, just leave out the parts people skip.
26. Keep histories of your creative initiatives.
27. Learn marketing from musicians. Those dudes are smart.
28. Learn what people treasure.
29. Let experiences change you.
30. Listen for your own ego in your words.
31. Make adding value part of your daily lifestyle.
32. Make it easy for customers to complain.
33. Make your customers smarter.
34. Multitasking is usually disrespectful.
35. Muster the courage to turn away business.
36. Never let ‘em see you coming.
37. On a daily basis, empty yourself of yourself.
38. Please the people who are attracted to your vision.
39. Profit from every experience.
40. Put lots of free samples of your work out there.
41. Put more decisions in the hand of your customers.
42. Quietly start things.
43. Reading books isn’t enough. You have to study them and live them.
44. Recognize threats to your ownership.
45. Reduce the possibility of being proved wrong.
46. Reduce your customer’s perception of risk.
47. Refuse to associate with people who sap your enthusiasm.
48. Return your calls faster than your competitors.
49. Send yourself to your room.
50. Show people that their feelings are legitimate.
51. Take note of whom and what consistently makes you happy.
52. Test your organization for its responsiveness.
