Deliver ADDITIONAL value.
Because it exceeds customers’ expectations.
Deliver BUZZ-WORTHY value.
Because people who get talked about get business.
Deliver CONSISTENT value.
Because consistency is far better than rare moments of greatness.
Deliver DAILY value.
Because nobody wants to read a newspaper (or a website) that’s two years old.
Deliver DOWNLOADABLE value.
Because customers need to be able to take you with them.
Deliver UNEXPECTED value.
Because the most effective way to capture someone’s attention is to b-r-e-a-k her patterns.
Deliver FOCUSED value.
Because niches = riches.
Deliver LOCAL value.
Because everybody loves a homeboy.
Deliver MAXIMUM value.
Because … well, just because.
Deliver ONLINE value.
Because if you don’t exist on the Internet, you don’t exist.
Deliver PREDICTABLE value.
Because predictability creates familiarity, which creates trust.
Deliver SOLID value.
Because content is king.
Deliver SPECIFIC value.
Because credibility comes from specificity.
Deliver UNARGUABLE value.
Because customers can’t object to it.
Deliver UNFORGETTABLE value.
Because being ‘memorable’ isn’t enough.
Deliver UNIQUE value.
Because being ‘different’ merely means to stand out, while being ‘unique’ means to be THE-ONLY-ONE.
Deliver UNMATCHED value.
Because the best way to eliminate the competition is to (not) have any.
Deliver WEEKLY value.
Because branding is about repeated impressions.
Deliver WORLD-CLASS value.
Because, as Seth Godin says, being average is for losers. Be exceptional or quit.
Deliver WRITTEN value.
Because writing is the basis of all wealth.
