1. Inquisitive, not protective.
2. Insight, not expertise.
3. Insinuate, don’t impose.
4. Insistency, not loyalty.
5. Intentionality, not manipulation.
6. Interaction, not interruption.
7. Internist, not pharmacist.
8. Invest, don’t gamble.
9. Invest, don’t manage.
10. Investment, not profit.
11. Journey, not destination.
12. Know-when, not know-how.
13. Let, don’t make.
14. Leverage scarce attention.
15. Lift, don’t lean.
16. Light, not heat.
17. Limitations, not rejections.
18. Listen, don’t fix.
19. Listening, not research.
20. LIVE, don’t do.
21. Livelihood, not business.
22. Look, don’t stare.
23. Lunchroom, not boardroom.
24. Mastery, not adequacy.
25. Mold, don’t search.
26. Moles, not peacocks.
27. Movement, not maintenance.
28. Moves, not mouths.
29. Naturally, not normally.
30. Necessary, not possible.
31. Niches, not limits.
32. Not simplistic, simple.
33. Notice ancillary answers.
34. Observation, not judgment.
35. Observations, not accusations.
36. Observe, don’t react.
37. Offer, don’t pressure.
38. Options, not answers.
39. Origin, not echo.
40. Originality, not novelty.
41. Outcomes, not tasks.
42. Own, don’t buy.
43. Paragraphs, not chapters.
44. Partner, not persuader.
45. Partnership, not end-usership.
46. Path, not outcome.
47. People, not projects.
48. Personal, not private.
49. Perspective, not knowledge.
50. Persuasively, not abrasively.
51. Play, don’t practice.
52. Pluralistic, not binary.
53. Possibility, not actuality.
54. Practices, not formulas.
55. Present, don’t hurl.
56. Present, not future.
57. Preserve, don’t prevail.
58. Principle-driven, not money-driven.
59. Principles, not tactics.
60. Process, not product.
61. Productive, not active.
62. Professional, not technician.
63. Professionalism, not prostitution.
64. Progress, not perfection.
65. Promises, not predictions.
66. Proof, not adjectives.
67. Propose, don’t impose.
68. Propose, don’t pitch.
69. Pull, don’t push.
70. Purpose, not mission.
71. Purpose, not profit.
72. Pursuit, not attainment.
73. Questions, not answers.
74. Questions, not lectures.
75. Questions, not statements.
76. Questions, not suggestions.
77. Quick, don’t hurry.
78. Readers, not rules.
79. Reasonable, not rational.
80. Reasons, not revenues.
81. Receipt, not register.
82. Receiver, not broadcaster.
83. Reflect, don’t debate.
84. Reflection, not blame.
85. Remind, don’t persist.
86. Reputation, not advertising.
87. Reputation, not branding.
88. Reputation, not income.
89. Requests, not compliments.
90. RAH-SPECTED, not popular.
91. RAH-SPECTED, not popular.
92. Responsibilities, not rights.
93. Responsive, not reactive.
94. Responsiveness, not omnipresence.
95. Results, not deliverables.
96. Ruminate, don’t worry.
97. Sales, not transactions.
98. Search, don’t snoop.
99. Self-inventory, not narcissism.
100. Service, not servitude.
101. Signals, not noise.
102. Simple, not simplistic.
103. Skepticism, not cynicism.
104. Soar, don’t quack.
105. Solitary, not idle.
106. Solution, not pitch.
107. Specialist, not generalist.
108. Speculate, don’t fret.
109. Spicy, not icy.
110. Springboards, not straightjackets.
111. Strategy, not destiny.
112. Study, don’t read.
113. Suggest, don’t order.
114. Supportive, not punitive.
115. Supportive, not suppressive.
116. Synthesis, not analysis.
117. Tangibility, not magnitude.
118. Tempted, not thwarted.
119. Terrorism is chicken.
120. Thoughtful, not automatic.
121. To-ask, not to-do.
122. Toot, don’t blow.
123. Transactions, not traffic.
124. Trustworthiness, not technique.
125. Truth, not true.
126. Uncertainty, not change.
127. Understand, don’t ‘type.’
128. Understand, don’t respond.
129. Unfolding, not achieving.
130. Unify, don’t polarize.
131. Unique, not different.
132. Unity, not fragments.
133. Urgency, not panic.
134. Users, not partners.
135. Validation, not mission.
136. Value, not fees.
137. Value, not price.
138. Verbs, not nouns.
139. Wag, don’t bark.
140. Walk, don’t talk.
141. Warn, don’ t threaten.
142. Wealth, not stuff.
143. Web-presence, not web-site.
144. What, not why.
145. When, not whether.
146. Whole, not good.
147. Why, not who.
148. Will, not should.?
149. Wisdom, not knowledge.
150. With, not against.
151. With, not at.
152. With, not for.
153. With, not over.
154. With, not to.
