“Everyone should wear nametags, all the time, everywhere, forever.”
That’s my thesis, philosophy, dangerous idea and theory of the universe.
My name is Scott, and I’ve been wearing a nametag for past four thousand days.
And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen books in the process, I believe, with all my heart, that the societal implications of wearing nametags could change everything.
This is my manifesto:
14. The End of Mass Formality If everybody wears nametags, personal is the new professional.
Instead of allowing the feeling of formality to keep us from communicating fully and freely, now we can address each other personally. As people.
Not as objects, integers, trophies, machines, categories, dollar signs, commodities, abstract entities, means to an end, bloodless statistical entities or impersonal facets of production. People.
We talk friendly. We talk how people talk. We ante up the emotional temperature instead of sacrificing interpersonal value on the altar of professionalism. Nametags make this moment, right now, a more humane, pleasant passing of time. And it helps us forget about the fact that eventually, we are all going to die.
If everybody wears nametags, no more impersonalness, no more outdated formalities and no more robotic communication.
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You can read The Nametag Manifesto, in full, for free, right now, here.
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What’s your manifesto?
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* * * * Scott Ginsberg That Guy with the Nametag Writing, Publishing, Performing, Consulting firstname.lastname@example.org
My job is to help companies make their mission more than a statement, using limited edition social artifacts.
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