“Everyone should wear nametags, all the time, everywhere, forever.”
That’s my thesis, philosophy, dangerous idea and theory of the universe.
My name is Scott, and I’ve been wearing a nametag for past four thousand days.
And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen books in the process, I believe, with all my heart, that the societal implications of wearing nametags could change everything.
This is my manifesto:
13. The End of Neglect If everybody wears nametags, we practice deeper mindfulness.
We stay focused on the present moment. We find our center of gravity quicker and easier. The bell of awareness always rings, and the nametag helps us hear it. Instead of trudging along in a diminished state of awareness, we keep our eyes open to the magic of life.
We have to. People are using our names everywhere. Nobody can look at their phone for more than a few minutes before being joyfully greeted by a friend nearby.
The nametag is an alarm clock without a snooze button. While wearing it, we’re more likely to pay attention to our surroundings, which prevents us from making minor errors that have major consequences. Instead of frail, empty interactions when we’re hungry, hurried and frustrated, now we’re more conscious of our behavior around others.
If everybody wears nametags, no more absentmindedness, anticipation or scatter-braining.
You can read The Nametag Manifesto, in full, for free, right now, here.
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What’s your manifesto?
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* * * * Scott Ginsberg That Guy with the Nametag Writing, Publishing, Performing, Consulting firstname.lastname@example.org
My job is to help companies make their mission more than a statement, using limited edition social artifacts.
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