The truth is powerful because nobody expects it.
In a world where most people have been duped, fooled, conned, scammed, spammed and screwed over too many times, if you can just be completely honest where most people would say nothing, communicate more than people think is needed, give more than people think is fair and care more than people think is expected, you will not be forgotten.
What if, next time you turned down new business, you sent customers a comprehensive list of your competition’s locations, services and prices?
What if, next time you redesign your website, you included a public disclosure page of every single relationship you maintained?
What if, next time somebody comes in for a tune up, you teach them how to test on their own first to prevent unnecessary repairs and replacements?
What if, next time you’re making a pitch, you tell the client about a cheaper option that presumably means less money in your own pocket?
What if, next time your company had a failure, you bragged about it as a public badge of lessons learned?
What if, next time a prospect comes in for a free consultation, you explain what procedures and services are actually extraneous?
Sometimes all we have to do is be radically candid with people.
To let truth suddenly stare them in the face and change them forever.
How are you branding your honesty?
