And home, physical or otherwise, is the place where you are remembered, met with accepting eyes, welcomed with wanting arms and cherished for what you contribute; the place that embraces the weirdness you have to offer and gives you the freedom to use talents you might never exercise anywhere else; the place that makes you feel part of something most people can only dream of.
In short, home is the place where you don’t have to wonder if there are any other people in the world like you.
If you want to foster that sense of belonging with your employees, members, customers, users, or whoever else is conspiring to advance and influence your organizational ecosystem, here’s a formula worth exploring.
Our organization is a second home where people just happen to __________.
The missing word is your company’s primary service offering, whether it’s work, practice, worship, relax, drink, watch, swim or sweat.
But the key to this equation is the phrase just happen.
Because what you physically do is irrelevant compared to what you symbolically do, which is create a home, a center of human belonging, that helps us feel less alone.
LET ME ASK YA THIS…
Did you hear that I’m working at POKE New York? We’re an innovation and design studio. We solve interesting problems through unconventional wisdom, relentless collaboration and outright invention. And I’m working in the creative strategy department.
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For a free copy of the list called, “11 Hard Questions to Help Your Product Fit into the Customer’s Life,” send an email to me, and you win the list for free!
Don’t give up,
@nametagscott // firstname.lastname@example.org // 314.374.3397