Are You Worth Being Tired For?

There are four words we need to hear.
“It was worth it.”
Whether we’re interacting with customers, employees, students, vendors, fans, readers or listeners, the ultimate goal is to be worth it in their eyes.
Worth noticing, worth crossing the street for, worth standing in line for, worth taking a picture of, worth paying extra for, worth showing off, worth socializing around, worth blogging about, worth sharing with others, worth being tired for, worth getting yelled at for, worth being sore for, worth sitting trough traffic for, worth coming back for, and worth saving forever.
Is your brand worth it?