1. Energy is the best attractor. People might not remember what you said – but they’ll never forget how your energy made them feel.
That’s what brings them back for more of you. That’s what causes them to tell everyone they know about you. Whether or not your forcefield of aliveness helped them fall in love with themselves. How do you make people feel essential?
2. Execution is the great qualifier. If you’re not sure whether or not to trust someone, just ask one question: “What measurable success has this person achieved?” That should weed out the talkers from the doers. At the same time, remember that your prospects are probably asking the same question about you.
Your challenge is to reinforce a positive pattern of execution. To present a timeline of credibility. Otherwise you’ll appear about as qualified as George W. Bush. What have you executed this week?
3. Inauthenticity is the great deal-breaker. Because it taints everything else you do. I don’t care how smart, good-looking or successful you are. If you’re bullshitting the world, eventually they’re going to smell it. Especially if you “try” to be authentic.
Doesn’t work that way. Authenticity is like pregnancy: You either are or you aren’t. Sure, it’s not as obvious to onlookers as carrying a child. But time has this funny way of either exposing you or extolling you. May as well go with the real version. What do you rationalize as authenticity?
4. Trust is the great closer. Failure to achieve believability is a widespread challenge. Which is understandable. People are afraid of everything, so they trust nothing. The goal is to teach people to trust and believe in you again so they’re not afraid of you anymore.
After all: The more people trust IN you, the more they will bet on, buy from, follow after, stand beside and tell others about you. And if you’ve ever wondered, “Why don’t people don’t trust me?” perhaps it’s time to ask the bigger question, “Am I trustable?”
Here’s a helpful guide to become more trustable than Oprah without resorting to brainwashing or Jedi mind tricks. What are the signs that you haven’t earned someone’s trust yet?
LET ME ASK YA THIS…
What makes you an approachable leader?
LET ME SUGGEST THIS…
For the list called, “7 Ways to Radically Raise Receptivity of Those You Serve,” send an email to me, and I’ll send you the list for free!
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Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]
Never the same speech twice.
Always about approachability.
Watch The Nametag Guy in action here!
