FIRST QUESTION: What do Cosmopolitan, FastCompany, The Wall Street Journal, 20/20, and Inc. Magazine all have in common?
Each of those publications featured me as an expert because they all read my blog. I didn’t send them press copies of my books. I didn’t ‘pitch’ them. They came to me. Because blogging gives value.
So, why aren’t you blogging again?
SECOND QUESTION: What does the number 497 mean to you?
Probably nothing, right?
Well, for mean, 497 is the number of times I’ve posted on my blog.
In other words:
o 497 hits on Google
o 497 (more) hits on Google than other speakers who DON’T blog
o 497 press releases (but better)
o 497 instances of delivering value
o 497 reinforcements of my brand
o 497 ideas for future speeches and products
o 497 validations of my expertise
o 497 expansions of my expertise
o 497 reasons for the media to inquire
o 497 opportunities to build community
o 497 opportunities to stay in front of fans
o 497 pictures of you giving speeches and working with clients
o 497 modules to be used for future books, speeches, products
o 497 (more) links to my website
o 497 moments of (not selling, but) enabling people to buy
So. WHY aren’t you blogging again?
LAST QUESTION: Why would speakers post pictures of themselves on their own blogs?
1. The pictures show you doing what you do. This provides social proof that you are a REAL speaker, effective and ‘out there.’ Anyone can claim to be a speaker, but with pictures of you in front of audiences, it reinforces what you do.
2. People see what they missed. Make your blog post almost like a review of a concert that came to town. Discuss highlights, funny moments, even screw-ups and interruptions. Make readers say, ‘Wow, that sounded awesome!’
3. Content generation. By making notes about each speech and recording them on your blog, you are managing you content for future speeches and books. It’s all about knowledge management!
4. Attract new customers. When people read about how you helped a certain organization, they’re going to say, ‘Hmmm…I wonder if he could do that for my group? Maybe I should give him a call…’
5. Customer service. By blogging about your speech, the venue, the client and the audience, you compliment your customer. Be sure to email your main client/meeting planner and tell he or she to read the post. It’s the best thank you note in the world!
LET ME ASK YA THIS…
Why aren’t you blogging?